Los Angeles, California - As the ringtone war heats up with the recent instatement of Billboard's newest ringtone chart system, breakout reggae artist, Skull, is poised to make his mark within the new media realm.
In January, YG Entertainment will release a provacative animated ringtone for Skull's first single "Boom di, Boom di" from his forthcoming album.
Under the direction of Morgan Carey brother of the multi-platinum Mariah Carey, the animated ringtone is set to make big waves and take reggae to another level in the multimedia world.
"There's always a lull before the industry stampede to take advantage of emerging technologies, I wanted to be leading that charge," explains Carey. "Boom Di, Boom Di is a sex you up joint, so I knew we needed the right vehicle to drive that message home. There is a glut of graphic enabled cell phones in the marketplace this year and very little visually compelling ringtone content available for them.
I felt this was a great opportunity to exploit that shortage while establishing a strong fanbase for Skull. We anticipate turning a profit before the album even hits stores."
The ringtone was created by 3D animation studio VisionScape Interactive and will be distributed through VSI's mobile media distribution network making it one of the first-ever animated ringtones to be available within the urban music genre.
It will be available direct to mobile via SMS short code and can be purchased on the web by linking through Skull's MySpace page. "We are very excited to create, produce, and deliver the first-ever animated ringtone to be available within the urban music genre, stated Tammy McDonald, CEO of VisionScape Interactive. Skull is a dynamic new artist who is giving his first single visual life using 3D animation.
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The audio single, "Boom Di, Boom Di" was written by Skull and Mighty Mystic, produced by Skull and is currently available exclusively via myspace.com at .
Already creating quite a buzz on the music scene, Skull has just been selected as upcoming artist of the month on myspace.
com the week of December 11, 2006. "Boom Di, Boom Di" is also building notably at college and satellite radio. Respected jocks such as DJ Mello (KUBE 93, Seattle and 2006 Power Summit "West Coast DJ of the Year") has said, "Boom Di, Boom Di is a fresh and exciting record.
It's a change of pace from what's been going on. You can't front on this up tempo debut joint from Skull.
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