Alex Tew, the enterprising student who started , is at it again. Before he was selling ad pixels on his site for $1 a pixel, but this time, he is looking to charge $2 with . There's a twist however.
, he is planning on holding a lottery where one lucky winner who clicks on the right ad will win $1 million. It's a clever way to get people to click on ads, and it might work. Although the site launches December 5, he's already sold some of his inventory as you can see in the screenshot to the left.
What's interesting is that an arbitrage opportunity exists for smart advertisers who do decide to place an ad on the site. Since users have to click on every ad at least once to have a chance of winning, you're guaranteed a massive amount of traffic assuming Pixelotto takes off, which it has every chance to since $1 million is at stake, and a fair number of bloggers are writing about it. If even only a small percentage of visitors click on ads on your site, you can easily make back your original ad investment.
Every user can only submit 10 entries a day, apparently, so depending on the length of the lottery, it might not be possible for a user to get through the entire ad inventory.
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