Kiptronic will provide a customized version of the Kiptronic Podcast Marketplace(TM) for use by IODA and its stable of more than 2,700 independent record labels and over 600,000 artist tracks. Through use of the Kiptronic Podcast Marketplace(TM), IODA will be able to create geo-targeted promotional campaigns for its artists. For example, a band currently touring various cities in the Midwestern U.
S. could use the Kiptronic Podcast Marketplace(TM) to deliver a promotional message about specific concert dates and locations, embedded in popular podcasts, to specific Midwest metro areas in advance of an upcoming concert. IODA Digital Marketing is pleased to offer our labels and artists another marketing opportunity that leverages innovative, viral channels, said Tim Mitchell, VP of Marketing and Business Development for IODA.
Kiptronic's Podcast Marketplace will be seamlessly integrated into our Rightsholder Dashboard and the Promonet promotional network to give our labels direct and immediate access to this unique opportunity from our existing platform. Kiptronic's patent pending multimedia ad insertion technology allows the podcasting community to add sponsorships to their content at their pace while providing advertisers with a central exchange where they can connect with topical podcasts of interest. The Kiptronic Podcast Marketplace(TM), tailored for use by IODA, provides an open approach to developing promotional campaigns that can be geo-targeted and time-limited to coincide with band appearances.
The music industry is in constant flux in the digital age. IODA addresses a fundamental problem facing independent record labels and artists -- How to take advantage of new technologies such as podcasting in an open and flexible way that allows them to retain control of their content and raise their profile with potential fans. Using Kiptronic, IODA will enable its clients to deliver targeted promotional messages to specific audiences that will be receptive, said Jonathan Cobb, founder and Chief Executive of Kiptronic.
Kiptronic enables podcasters to efficiently take advantage of advertising opportunities without giving up control of their content. Our unique Kiptronic Podcast Marketplace(TM) features insertion technology that allows podcasters to develop the advertising programs they want while providing the visibility, flexibility and return-on-investment that advertisers require from their campaigns. Podcasters no longer have to manually insert ads into their content -- With Kiptronic, it happens on-the-fly.
Using Kiptronic's technology, podcasters can turn their content into a business at their pace. Advertisers, in turn, can access a wealth of targeted podcasts tailored for their specific message. Power to the Podcasters!
For more information, visit our Web site: www.kiptronic.com.
IODA -- the Independent Online Distribution Alliance -- is the industry-leading digital distribution, marketing and technology solutions company for the global independent music community. IODA provides comprehensive services to record labels, physical distributors, and artists, including license negotiations; media encoding and metadata management; and royalty payment administration and reporting. The company also provides promotional support through the IODA Digital Marketing division and through Promonet.
Founded in 2003, IODA represents a rapidly expanding roster of over 600,000 tracks from more than 2,700 independent labels around the globe. The IODA catalog ranges from established classics to modern up-and-comers in all genres, including favorites such as Animal Collective, Antony and the Johnsons, Fall Out Boy, MF Doom, London Symphony Orchestra, Sara Tavares, Aventura, Bebel Gilberto, Billie Holliday, They Might Be Giants, Tina Dico, The Wrens, Black Uhuru, Ryuichi Sakamoto, Fela Kuti, Master P, Seu Jorge, Pink Martini, Ray Charles, Mariza, and R L Burnside. IODA distributes its client catalog to all major digital music services including the iTunes Music Store, MTV Urge, eMusic, Verizon's V CAST, Napster, Virgin Mega, AOL MusicNow, T-Online's Musicload, Yahoo!
Music, FNAC, RealNetworks' Rhapsody, and over 250 other retail outlets. IODA was named one of FORTUNE magazine's 25 Breakout Companies for 2005. The company's web site is located at .
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