fans can manipulate to create personalized playlists based on songs, artists, music styles or moods they choose. Instead of the typical approach to music recommendations, My Auto-Mix is a completely interactive and visual experience. Users can fine-tune emoticons depicting the full range of human emotions, from happy to sad, defiant to desperate.
The resulting playlists reflect their current state of mind, inspire a new mood or invoke a feeling -- all while helping fans "When we launched URGE earlier this year, we likened it to a 'psychic idea further with My Auto-Mix," said Michael Bloom, Vice President of Digital Music for MTV Networks and General Manager of URGE. "Music fans charge, giving them a fun and engaging way to fine-tune their music experience based on their tastes or moods, while also exposing them to new artists and styles." -- Customized slider controls, which allow users to fine-tune Auto-Mixes more obscure, newer music to older tunes, familiar to different; -- A Mood Selector, which allows users to create an Auto-Mix reflective of a range of 179 moods, from gloomy to dreamy.
Each mood is represented -- An Artist Selector, which let users choose up to five artists of the more than 110,000 available through URGE. An Auto-Mix including the -- A Style Selector, which let users visually zoom into any of URGE's 18 genres and browse from more than 330 styles of music. Users can drag After users create an Auto-Mix, they can then save a Feed to it and get new, updated music delivered to their PC and portable music player each Auto- Mix.
The My Auto-Mix platform establishes unique attributes of each listener based on what users listen to and how they listen to it. By combining computer technology with human music analysts, the system In addition to My Auto-Mix, URGE today unveiled a new, simple way for available on the service. The new hub, called "Stories," will showcase all the content compiled by URGE's expert music programmers, including: exclusive artist Q As, album reviews, playlists, trend stories and the URGE leading voices in music.
URGE will also make it easier for music lovers to interact with -- and learn more about -- each expert programmer. Individual URGE, available for free download at offers music feeds, exclusives from MTV, VH1 and CMT, and original editorial and URGE is the digital music service of MTV Networks, a division of Viacom (VIA, VIA.B).
Featuring original and exclusive music programming, first-rate editorial and innovative music-discovery features, URGE is an favorite artists and discover new ones. Leveraging the music programming of MTV, VH1 and CMT, URGE celebrates all music, from alt-country to zydeco. across all music genres.
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