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Stars finally shine at German box office - washingtonpost.com

Stars finally shine at German box office - washingtonpost.com
Jim Borowski  |  by www.washingtonpost.com. All rights reserved. 3.01 | 16:13

makes most Germans reach for their jersey and face paint.
summer, "Fairytale" has racked up nearly 4 million admissions Germany.

A look at the famous faces making headlines in movies, music and more.

soccer that sold "Fairytale," it was stars.
blockbuster, using the players as the stars," says Georg Miros, marketing head at "Fairytale" distributor Kinowelt. "If we focused just on the sport, it would have been of very narrow appeal.

"
It may seem second nature that stars sell tickets, but it is a notion that has only just started to catch on here.
dressing. It is a hangover from the 1970s and the anti-Hollywood, anti-star cinema of Rainer Werner Fassbinder, Wim Wenders and Werner Herzog.


Those directors might have made great films, but they didn't find an audience beyond the art house.
Nowadays, German directors are embracing the star system, playing up the glamour and glitz and -- surprise, surprise -- selling more tickets.
They are taking their cue from German television, which has pundits.


screen.
Even the art house crowd is getting starstruck.
Director Oskar Roehler, seen by many as Fassbinder's heir, front-loaded his latest film, "The Elementary Particles," with a full red-carpet contingent of stars: Moritz Bleibtreu, Franke Potente, Martina Gedeck, Christian Ulmen and Nina Hoss.


Daniel Bruehl and Juergen Vogel.
The stars staged a glamour marathon to promote the film, country.
Germany is still a long way from France or the U.

K., where up their darkest secrets. But if "Fairytale" is any indication, German audiences are hungry for homegrown stars.

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