Jay-Z Leads Cristal Boycott - Luxist
Justin Henine-Hardenne  |  by www.luxist.com. All rights reserved. 3.01 | 16:13

Posted Jun 15th 2006 12:03PM by
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If you ever plan to hang out with Jay-Z don't order Cristal. The popular rapper has announced that he will no longer serve at his 40/40 club and will lead a boycott against the popular bubbly. The boycott is in response to comments made by Frederic Rouzaud, the managing director of Louis Roderer Cristal in The Economist.

Rouzand made it clear that he is no fan of the brand's association with hip-hop, describing the namechecking of the brand in songs as "unwelcome attention." Jay-Z has saying that Rouzand's comments are racist and that he will no longer support the brand.

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Reader Comments

(Page 1)
1. Good! I don't see the logic in paying obscene amounts of money for that junk anyway just because you can.

2. Jay Z is a douchebag for playing the race card.
3.

"I don't see the point on paying obscene amounts of money for that junk just because you can." Are you serious? Did you really say that on Luxist?

Do you even understand the point of luxury goods?
4. I would have to agree with Frederic Rouzaud on this one.

To me the association with Hip-Hop brings down the company name. Understand that there is a difference in Wealth and getting $100,000 for making a degrading record.
5.

I agree with Jay! Who said anything about race? That's ignorant on Cristal's part, because they should welcome the sells of people trying to stunt.

Now Tommy Hilfiger, that was racist. I still to this day refuse to purchase anything he endorse. I like the cologne, but I'll just buy the oil for the lady at the flea market and say its something I made.

"Understand that there is a difference in Wealth and getting $100,000 for making a degrading record." So you think this is what all hip hop is about?, since you are obviously generalizing material.

.. I don't condone "degrading records" instead I listen to Talib Kweli, Common, The Roots, Little Brother, Murs and Mos Def, artist that are really speaking on something.

Point being, there are other "conscious emcees" out there in Hip Hop. It just so happens that there are a few retards that get the media eye on them and spoil it for everyone. Better yet, hip hop isn't just music, but B-Boying (dancing), Graphical Design and culture.

Don't ever generalize anything, because you will often be wrong...


6. Frederic Rouzaud made a morally conscious comment; we need more people like him. Most Hip-Hop artists glorify criminals, drug dealers, fowl mouth vocabulary, and sex.

So I can understand why Frederic Rouzaud wouldn't want to be associated with Hip Hop.
7. Hmmm, Rousaud is mad about being associated with a self-proclaimed hustler/drug-dealer who plead guilty to stabbing someone, a faux-thug who cracked a champagne bottle over someone's head and was tangentially involved in a club shoot-out, and a no-talent midget who frequents Atlanta strip clubs.

Sounds justified to me. Anti-trash. Anti-hip-hop.

But not anti black. I doubt Cristal would have a problem with Oprah, Kenneth Chenault, Bob Johnson or Wynton Marsalis drinking their bub. I love Jay-Z, but he's being an effin knucklehead on this.

Shoot, I wouldn't want them uncouth bastids drinking my sh*t either.
8. This is simply a terrible case of logical fallacy.

Disaccociating with hip-hop makes NO claims, implied or explicit, about race, a race, or a racial community. There's no reason for an argument about this. Infinite analogies can be made, but the only racial implications made were done so by S.

Carter. He, and he alone, has equated hip-hop to Black, which I find offensive as a [hispanic] member of the hip-hop community. It's a matter of brand image and personal preference and nothing else!

Goddamnit, the petty attempt to use fabricated racial impropriety to castigate this man / company annoys me! If I had a couture apparel line and I said I wasn't thrilled about Toby Keith wearing my clothes during a concert, it would not be because I hate white people..

. (it would be because I hate republicans). Cheers
9.

I don't know what Jay-Z is trying to pull with his race card. Because he's pretty good by himself at been a racist., always making comments how White people are stupid and shit.

Cristal will do just fine without him. The world keeps moving and cristal will keep selling so move-on Jay-Z MOVER-ON! we know you made it already.


10. I fully understand jay-z's point of view. It is interesting that at one point in time one had to get permission to use the Cristal Champagne in videos or commercials.

Know all of a sudden they would rather not have that type of advertisement. Well I guess they have made enough money off of the entertainers / rappers. I enjoy Cristal because of the taste, but my taste buds can survive without it.

Jay-z more power to you.
11. Jay-Z is definitely one of the ugliest rappers ever.

..
From what I've read in other articles, The Cristal guy didn't even say that.

It was the author of the article. Check around and you'll see what I mean.
13.

They are most likely very happy now. The wealthy elite don't want to buy the same product as a bunch of no class street thugs shown in the videos. They have no appreciation of the product and couldn't tell it apart from three dollar Andre.

To see it being stored in the fridge to be guzzled and poured over flabby street Ho's doesn't do much for its image.
14. K, you are a douchebag for using the word douchebag!


15. Jay-Z is not pulling a race card, Frederic Rouzaud statements WERE racist and HIGHLY offensive. The hip-hop community is BY FAR dominated and a direct extension of the black community.

They are basically synonymous. Other cultures may have roles in it now, but it originated from and is dominated by the black community. Anyone that would think that this is a race card must be racist themselves.

Or is an ignorant white person who can not put themselves into other people's shoes. Racist white people make comments, like those of Frederic Rouzaud and some of the comments above, because of stereotyping, ignorance, arrogance and lack of understanding. Do you really think that every black person calls women b**ches?

Do you really think every rapper does? All blacks are all not drug dealers, even though realistically a drug dealer is nothing more than a business man who didn't have the same opportunities as some people. People make generalized statements and judgments about people when having no idea about their past.

You have no idea why someone choose the path they did. Do you think a prostitute's dream when a little girl was to sell her body for money? Highly unlikely; something happened that pushed her back to the wall and made her feel that it was the ONLY means to survive.

Leave a hard life of poverty and see what you may get into. Please, I beg of you, rent the moving Trading Places with Eddie Murphy and you may have your eyes opened slightly!!

Morally conscious statement? Please! Do you understand when, why and how hip-hip started?

No, because you like to speak on things you don't know. Nowadays some hip-hop does degrade women, but so does ROCK, HEAVY METAL, other music genres, the entertainment industry media, society and mainly (GASP!) - guess what - WOMEN themselves (I am a woman, by the way who does not disrespect herself).

A woman controls the nature of the relationship; by and far even the most disrespectful man will shut up if a woman stands up for herself. Is hip-hop money not good enough for Cristal? They get free advertising and have probably gotten boat loads of money because of the references in hip-hop songs.

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Keywords: Jay z, Frederic Rouzaud
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