messaging.
affair of teen idol Roope and Juulia, a woman in her 60s.
the underdog," director Mika Tuomola told Reuters.
messages when it was aired for the first time this week.
plot must adjust according to viewer opinions. The crew has lines, which Tuomola says offer limitless number of potential story lines.
But the show will only run over the holiday season.
Viewers are not limited to multiple choice options on plot.
"Ignore him, he is not good for you," said a text message from one viewer.
"Love is sad," said another.
Text messaging is extremely popular in Finland, home of top global cellular handset maker Nokia.
according to media reports, even its prime minister used a text message to break up with his girlfriend this year.
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