Ken Doctor says that locally owned papers could be at a disadvantage since it will be harder to go after national ad dollars, adding that "technology is a big issue."
Report by NPR Media Reporter Laura Sydell on the inroads of craigslist et al into newspaper turf.
"No longer is each customer interaction a one-off interaction.
..Any customer who has a great or horrible experience now has, as soon as they walk out the door, a megaphone to tell the world they had a great or horrible experience, fairly or unfairly.
"
Talking about Philadelphia's new promotion potential, under local ownership: "Associating a new level of promise or promotion with the products, that's great," Doctor said. But the more important question, he said, is whether "the product really delivers what it is that consumers want."
``There is a major restructuring of newspaper groups, and it's more at the beginning than the end,'' said Ken Doctor.
"I think it's safe to say that the consensus in the industry right now is that nobody has figured it out. That's the holy grail."
"NAA is right in that there's clearly a growth online, and that growth has been substantial.
But ad revenue is really generated by demonstrating an ability to touch readers. Users don't come often enough, and when they come, they don't stay long enough."
Jay Rosen is a provocateur in the best sense, an NYU journalism and vibrant in the digital age.
Fellow KR alumnus Steve Goldstein understands the research/info needs of end-use enterprise customers, and he's built a company that is helping satisfy them.
David Scott understands web marketing of digital content. Check out his site and his new book, "Cashing In With Content"
Great website -- the personal, the professional and the profound from one of the major talents in the publication-related software innovation and development.
The Merc's been reeling for years now.
At its pre-bubble, recruitment classifieds-fueled height, it had put together a newsroom staff of more than 400. The Newspaper of Silicon Valley -- upended by craigslist, depressed by declining print circ, battered by an overall ad slump, and left orphaned in the Knight Ridder sale -- is now in for still another round of budget cuts that will leave it down in the mid-200s in staffing.
That's right, what was once one of the top 10 papers in the country in many estimations, has lost more than 30% of its staff.
And newsrooms staffers have been told: Wait by your phone Monday night, and those going into 2007 jobless will be getting the calls. No buyouts this time.
Just be prepared to leave on short notice -- belongings easy to pack -- and sit by the phone. Journalistic careers weren't supposed to end this way.
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