NEW YORK, BUSINESS WIRE -- 5Fad, the leading web site of digital music service in China, announced today that it has signed a partnership contract with BrainMedia LLC. (Music Hookup) to lead the market by launching a mobile service and enabling customers in China to enjoy 3G quality services on their existing 2.5G data network.
Currently, 5Fad has released a Music Wireless Search and Music Service and will be beta testing in a controlled test group environment. Users only need to download the 5Player in order to enjoy Stereo CD quality music from their mobile handset. As reported, this service will fill gaps in China s mobile data offering.
This Mobile Music Service will greatly enhance the development of the mobile service market. 5Fad is the 1st company in China that has launched a Music Service over the existing 2.5G Network.
BrainMedia is the leading provider of a codec technology for low bit-rate encoding and has developed a platform specifically designed for wireless music delivery. BrainMedia s technology enables the user to create high quality audio content at the lowest bit-rate available for China s current 2.5G wireless network.
This capability allows mobile users to enjoy multimedia programs from their handset at any time and anywhere. It will allow users in China to start enjoying 3G quality service on the existing 2.5G network.
Both 5Fad and BrainMedia have great confidence on this trans-national cooperation. Duanping Wu, CEO of 5Fad, said, "China is the biggest wireless communication market, having over 500 million mobile subscribers, achieving above 40% of the global market share. The Mobile Music market is estimated to grow its revenue over tens of billions RMB.
With the 3G deployment, more and more domestic companies will enter this market and face fierce competition. Now 5Fad has actively seized the 1st position in the 2.5G Mobile Service Market.
So its future will be very promising." Jim Herbert, CEO of BrainMedia, added, "The mobile handset has become the focus of the personal multimedia experience. This 5Fad/BrainMedia Mobile Service is one of the most important developments for the wireless value-added service industry.
We look forward to joining 5Fad in opening up China s vast market and become the leader in this market."
As reported, the official commercial release of the Mobile Music Service using the 5Player will be in the first quarter of 2007.
BrainMedia s expertise lies in its engineering and telecom professionals who are dedicated to revolutionizing digital audio compression and delivery.
With offices in Europe, New York and Maryland and representation in Latin America and China which support its MovnMusic and Music Hookup projects, BrainMedia offers the industry s highest-quality, fully flexible and most reliable mobile /downloading audio solutions.
BrainMedia s "Linked Mobile Media Distribution Platform" is today s only seamless on-deck and off-deck solution for end-to-end one-stop delivery of music via mobile networks. BM s author, , player and compression technology together ensure a product-rich mobile media experience on the largest installed base of currently in the market.
The foundation of the Linked Distribution Platform is BrainMedia s revolutionary Neural Encoding Model(TM) (NEM) codec. The NEM codec is the first audio compression software based on state-of-the-art neurological models of hearing, rather than the legacy psychoacoustic model.
With BrainMedia s new fully automated encoding center located in Washington County Maryland, BrainMedia s NEM codec enables you to create near CD-quality audio content at the lowest bit-rate available for all wireless technologies currently deployed. Each module in the Linked Distribution Platform has been designed to take full advantage of BrainMedia s patented codec.
By ensuring a high level of operational stability and the most efficient bitrate utilization, the platform establishes the foundation for success and profitability: reduced costs and enhanced opportunities for revenue growth.
For more information please go to www.brainmediaco.com.
5Fad (www.5fad.com) is one of the biggest music websites in China.
It is dedicated to become the founder of Chinese Digital Audio entertainment. By offering Chinese customers with high quality digital audio product and service, 5Fad enhances the trend development of Chinese Entertainment.
5Fad is the biggest original music website in China and owns 80% of the original music created in mainland China.
It is an internet entertainment company in China with the largest number of original music copyrights and singers rights. 5Fad s website integrates the popular Web 2.0 template and has the leading website visit volume in this industry.
Currently, 5Fad is building up its digital video platform and online TV station in order to produce and distribute original entertainment TV program. Such music and entertainment program will be widely applied into digital music download, wireless value-added service, etc.
5Fad is estimated to own over 8000 original music copyrights, over 50000 contract singers.
It will control the largest number of newly created music products and contracted singers in the world.
For more information please go to www.5fad.
com.
+1 212-529-6500 or 5Fad, Copyright Business Wire 2006.
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