"A lot of people will be getting digital radios for Christmas and when they turn them on and wander around they will be able to hear a station that they can't hear on an analogue radio," said Darren Henley, the station manager of both GCap's Classic FM and the new service. Playing bebop to contemporary jazz, theJazz is being cross-promoted on Classic FM. As a "sister service" to the classical music station, theJazz has set itself the task of making jazz music more accessible.
Not just of course for the good of music, but above all to tap into new audiences and drive up advertising revenues at GCap, which has been battling a difficult UK commercial radio market and falling ratings at its Capital station in London. According to radio measurement body Rajar, Capital lost almost one-fifth of its audience over the past year, sinking to its lowest audience and share of the London market for the second successive quarter.
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