Posted on 20 Dec, 2006 - While all cigarette packets in Belgium are now being plastered with images of dying people, filthy lungs and related subjects, the has had an advert made to announce that from January 1st 2007 on the Belgian restaurants need to be smokefree. What seems to be a very dull subject has gotten an excellent humorous and viral treatment instead.
The spot was born inside the creative brains of the publicity buro LG F and then created by the production company Czar.
The result is just baffling. Check it out. For those that do not speak dutch, the story is about a farmer whose cattle, chickens and swines are smoking like mad.
The whole shows that smoking and eating are not really the best comrades. Still too complicated? The video tells it all really.
I am pretty sure that this video will have a bigger impact than all those cigarette packets as it has a very funny approach and lends itself perfectly for viral marketing ends.
It makes me laugh, when we use a saying or phrase such as 'demonisation' and take it this far.
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