entrepreneurs who enter the Dragon rsquo;s Den, their misplaced belief in often laughable products can stamp out any common sense. Every now and then a product arrives and I rsquo;m mystified as to who the hell would buy it. Bobbing dashboard animals!
Who rsquo;d have thought the Nodding Dog would be so popular? and not what their customers would like. user.
Did the chap who invented the coffee table with a built-in computer identify his audience? Did he determine the user rsquo;s needs and did the coffee table address their needs? Ultimately, was there a demand for his product?
toy? a sex toy that plugs in to your mp3 player?
to ask Why?
Who? How?
describe their product as lsquo;A super-fun sex toy that plugs into your iPod!
The music. rsquo;
Lovelabs analyse their audience, competitors and market? Hopefully their business decisions were based on solid market research.
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