Clear Channel Radio's online division has announced it is offering on-demand lifestyle programming content on the Web, aimed at specific niches. The first two offerings are for auto racing fans and for the gay and lesbian community. The online programming includes music, interviews, news, exclusive features and more.
The auto racing programming will launch early next month under the name "Race Day" and will be available on over 500 CC stations' Web sites. A preview of its content will be online tomorrow, with Rascal Flatts' Stripped performance. "Pride On Demand," aimed at the gay and lesbian community, already launched on November 28 in its first 12 markets.
