Global leader in Light Emitting Diode (LED) screen technology, Tecnovision S.p.A.
of Italy, has announced an exclusive agreement with proximity marketing experts Imajinn. The Johannesburg based company will be the solution partner for the indoor range of Tecnovision products, namely high end LED screens aimed at the dynamic display market in the retail sector. 15 Sep 2006
Do you know your narrowcast from your broadcast, digital communications networks from network independent platforms, the difference between infotainment and advertainment?
You should: because one of the world's biggest global events arrives here in four years' time and with it will come the global brands, sponsors and their representatives. 25 Aug 2006
The new Virgin Mobile flagship store in Sandton City was recently launched amid much interest in the Videologo technology employed in the outlet's main window. Instead of conventional signage and promotion solutions, Virgin Mobile elected to combine both - and in dynamic format to boot.
4 Aug 2006
MTN has recently completed a successful mobile marketing promotion across 10 major university campuses in South Africa to launch its Survival Starter Pack. Implemented by Octagon and Imajinn, the 30-day activation was executed by means of Hypertag technology. 28 Jul 2006
Brandhouse, and its signature Smirnoff brand, recently elected to use the exciting VideologoTM technology for their USSR parties.
A die cut video screen was executed in the brand's livery; featuring three video streams running concurrently to make up a homogenous image of logo, product and strapline. The 1x1, 5m screen was suspended at the entrance to each venue, providing a dynamic branding capability which created huge talkability for Smirnoff. 26 Jul 2006
At the 'E a Roka music event an interactive capability was provided by Imajinn so that sponsor MTN could reward attendees in a way that reflected MTN's brand values; and that was relevant to the mobile medium and the concert-goers.
25 Jul 2006
Imajinn is focused on the out-of-home audience, offering turnkey solutions in the proximity marketing sector by employing new and emerging media platforms. These breakthrough media platforms are uniquely suited to communications requirements in the corporate, retail and eventing arenas.
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