Colocation and Internet Backbone Firm, Level 3, Powers Music Service London, United Kingdom - ( ) - November 13, 2006 - Internet backbone company, Level 3 Communications' Content Markets Group, has been chosen by online radio service, Pandora to support the company's Internet streaming radio service. Under the terms of the agreement, Level 3 will provide network solutions including high speed Internet access via 10 gigabits per second (10GigE) ports.
Tom Conrad, Chief Technology Officer for Pandora explained, ''We have been experiencing a significant increase in the amount of new listeners to our service -- as well as an increase in overall listening hours.
Using Level 3 to scale our network, we are confident that any future growth can be accommodated. Level 3 will help us to ensure that our listeners will enjoy fast, uninterrupted service.''
Pandora is an online radio service designed to help users discover and listen to music that is tailored to the tastes of the consumer.
Created by the Music Genome Project, an ongoing effort to analyze hundreds of thousands of songs across a series of distinct musical attributes, Pandora asks the listener to enter the names of favorite songs or artists into Pandora. The service then quickly scans the comprehensive collection and launches a personalized streaming station for the user, containing songs with interesting musical similarities. Listeners further hone their stations by offering feedback on the selections.
Brady Rafuse, President of Level 3 Content Markets explained, ''Pandora is one of the most exciting new applications on the Internet today, and we are excited to be a part of their growth trajectory. The Level 3 network was built for this type of bandwidth-intensive application and is ideally suited to scale rapidly to meet Pandora's ever increasing bandwidth requirements.''
According to the company, eight of the top-10 Internet destinations utilize Level 3's network solutions.
With one of the world's largest IP backbones, Level 3 provides reliable high capacity solutions to meet the rapidly growing demand for rich media content online. With Internet connectivity in 82 key markets, and a comprehensive suite of network services that serve as customizable building blocks, with scalability, performance, and comprehensive service portfolio.
Pandora launched in Fall 2005.
Pandora's online radio service is based on the Music Genome Project, which began in 2000. Each song in the collection, which covers Pop, Rock, Jazz, Electronica, Hip Hop, Country, Blues, R and B, and Latin, is analyzed by a trained musician along 400 distinct musical attributes (such as melody, harmony, rhythm) to capture its unique musical identity. Pandora creates a tailored stream of songs that share key musical characteristics -- launching a personalized listening experience, full of new discovery across the genome.
Listeners can create up to 100 of these online radio stations, refine them by providing feedback and can email them as the user directs.
Level 3 Communications, Inc., an international communications company, operates one of the largest Internet backbones in the world.
Through its customers, Level 3 is the primary provider of Internet connectivity for millions of broadband subscribers. The company provides a comprehensive suite of services over its broadband fiber optic network including Internet Protocol (IP) services, broadband transport and infrastructure services, colocation services, voice services and voice over IP services. The services are designed to provide building blocks that enable Level 3's customers to meet growing demands for advanced communications solutions.
The principal components offered by Level 3's (3)VoIP Enhanced Local service include network trunking, local telephone numbers, local number portability, the safety of E-911, operator assistance, caller ID, directory listings, and directory assistance. The service is designed to allow Level 3 customers to retain the flexibility to manage and control end-user features without the difficulties of implementing complex interconnection arrangements.
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