CBS Corp. said it will provide short-form video content for a CBS "brand channel" on YouTube's site starting this month. It will include news, sports, Showtime and prime-time programming.
Among the offerings CBS said it plans to offer are short clips from top programs including "Survivor," as well as mini-previews for new fall shows.
YouTube and CBS will share revenue from advertising sponsorships of CBS Videos, CBS said.
"We're now able to offer select entertainment, news and sports programming to a new significant audience, get paid for it, and learn a few things along the way," said Leslie Moonves, president and chief executive of CBS.
CBS will also test new YouTube technology that will help the network find copyrighted content on YouTube and remove it. CBS will also be allowed to leave that content on the site, and share revenue from advertising that appears next to the copyrighted video.
Separately, Vivendi's Universal Music Group said today it agreed to give YouTube viewers access to thousands of music videos.
The company said it and its artists will be compensated not just for the official videos, but also for user-generated content that incorporates Universal's music.
Financial details of the deal were not disclosed.
Universal Music Group said it will also use technology to filter out copyrighted content not authorized to appear on the YouTube site.
Sony BMG Music Entertainment, a joint venture between Sony Corp.
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