Industry data shows that the Web takes up between 20 and 25 percent of consumers overall media time, but attracts about 8 percent of advertising dollars. While advertisers have been steadily moving to the Web in recent years, this research indicates the shift should be on a much faster pace.
mdash; Pam Horan
President, Online Publishing Association
[Source: , June 6, 2006]
The Web-based Brightcove video players will allow Warner to offer video via an ad-supported, pay-per-view or other paid model. Fans will also be able to add the video players to their blogs, websites and MySpace profile pages.
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(CNET)
Seems like free advertising to have other sites do it for you.
