Warner Music Taps Brightcove for Online Video Distribution
Hun Lee  |  by dmwmedia.com. All rights reserved. 10.11 | 17:09

Industry data shows that the Web takes up between 20 and 25 percent of consumers overall media time, but attracts about 8 percent of advertising dollars. While advertisers have been steadily moving to the Web in recent years, this research indicates the shift should be on a much faster pace.


mdash; Pam Horan
President, Online Publishing Association

[Source: , June 6, 2006]


Submitted by on October 26, 2006 - 5:55pm.

New York - Major record label Warner Music Group announced on Thursday that it has partnered with Internet TV distributor Brightcove to make its artists music videos and other video programming available directly through its own label and artist websites.

The Web-based Brightcove video players will allow Warner to offer video via an ad-supported, pay-per-view or other paid model. Fans will also be able to add the video players to their blogs, websites and MySpace profile pages.



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(CNET)


Submitted by (not verified) on October 27, 2006 - 11:12am.
Why would they pay for this when You Tube can do it for free? Isnt the purpose of a music video to promote so wouldnt they want it everywhere playing as much as possible?

Seems like free advertising to have other sites do it for you.

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