After discovering that young people use their car as if it were another room in their home ? filled with gym clothes, sports equipment, music (in all delivery forms), food, and ways to communicate with the outside world, Nissan debuts an unprecedented marking campaign to promote their new 2007 Nissan Sentra. Enlisting the help of Marc Horowitz, a conceptual artist turned comedian, Nissan challenged the 30-year old to live in his brand new Sentra for 7 days, documenting the experience along the way.
As part of an innovative new marketing strategy, San Francisco native Marc Horowitz lived in his 2007 Nissan Sentra for 7-days challenging the companies tag: ?The next generation Sentra. You could pretty much live in it.
? Viewers can access his experiences through a series of blog entries and photos, as well as comic ?webisodes?
that document his Los Angeles adventures including a poker night with the boys, getting towed while still inside the car, public showering, cooking hot meals, and more, either in the comforts of the roomy Sentra, or in its immediate vicinity. While on the blog, music fans can download some of Marc?s favorite tracks from artists including The Couriers, Marqui Adora, Conner, The Innocence Mission, and Tokyo Police.
Did Marc Horowitz last 7 entire days in his 2007 Nissan Sentra? Visit to find out.
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