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Music for the MySpace generation
OpenLabs has created a music studio-in-a-box that could unleash even more amateur music and videos, says Fortune's Stephanie Mehta.
At least that's what Victor Wong is betting on.
Wong is chairman and CEO of OpenLabs, a four-year-old, privately held company that designs gear for performing and recording music. OpenLabs' NeKo production stations are big hits with music professionals. (Producer Timbaland, nee Tim Mosley, of SexyBack and Promiscuous Girl fame, is a fan, as is Reba McEntire's keyboardist, who played a NeKo machine on her tour.
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This fall OpenLabs started shipping a miniature version of the NeKo - dubbed the MiKo - aimed squarely at the MySpace generation.
The original design goal was to get it into the hands of people who are professionals, Wong says. But what we realized is that a lot of people want to do multimedia work. They may want to create music, make films, surf the Internet. And they want it all in one box. He can create some beats and rap on top of them. Or, he can download video he's shot on his camcorder, edit it on the MiKo's screen, add a soundtrack and using the Wi-Fi connections, post his masterpiece on YouTube or his video blog. (We wanted to talk to Davis about all this, but like a true rocker, he doesn't exactly keep normal business hours.) (That means it can process twice the data as a 32-bit chip.) The company also develops software, such as a new keyboard cloning application, that lets users sample any MIDI (short for Musical Instrument Digital Interface) keyboard sound into a NeKo or MiKo device, without loss of sound quality; a big deal to music professionals. They've successfully combined the PC and the keyboard, says Adelekan, who works in Manhattan. He says many of his clients are trying to streamline their keyboards and other music-making gear; OpenLabs puts all the software and hardware into a relatively portable package. Worst case, if you buy our products, you're buying one of the most sophisticated computer products out there. said on Thursday it is developing a video-capable Walkman, playing catch-up with Apple Computer Inc.'s market-leading iPod. ( ). won a patent for a speech-recognition technology earlier this week, fueling speculation of a future iPhone.
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