NEW DELHI (Reuters) - A new music album based on the ancient love-making classic, the Kama Sutra, was released in India this week but its up and coming fusion music composer said he was not using the sexual theme as a marketing gimmick.
Originally in Sanskrit, the Kama Sutra has been translated into many languages and has been used to sell anything from movies to clothes and condoms.
"I did not choose my title to seduce people with an attractive tagline.
The theme of love is married to the Kama Sutra," Abhishek Ray, singer and composer of the album "Moods of Love - Kama Sutra" told Reuters.
"Love has to have a physical element. My album is conceptual and it explores all the moods of love under one canvas, including burning passion," Ray said.
Music albums in India often take their cue from Bollywood themes of eternal love and betrayal, backed by high budget music videos featuring raunchy dance routines.
Ray is also marketing his album with sizzling videos, one of which has a couple dancing in the rain with fire in the background.
"The album has seven songs beginning with courtship, moving on to foreplay, then to union and ends with Nirvana -- when the soul unites with God," Ray said.
The Indian music industry enjoys considerable success at home and abroad but is plagued by a parallel piracy racket which hinders its growth.
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