The Nielsen survey confirms that 68% of Music Choice On-Demand usage is by the highly prized 12-34 demographic, and 40% of usage is attributable to the 18-34 demo. Additionally, a significant number of those viewers come from upscale households with access to disposable income. These statistics confirm the network's unique ability to reach a highly sought after demographic - young teens/adults with disposable income.
The ad model that accompanies the music programming available on Music Choice's free video-on-demand music service has realized great success to date, with many top brands signing on for campaigns. Brands such as GM, Best Buy, Cingular, Puma, Warner Home Video, US Navy, and many more have tapped Music Choice for video-on-demand ad campaigns. Music Choice has demonstrated its ability to reach and deliver highly-targeted audiences through its content offering which features hundreds of music videos across multiple-genres, hot video lists, and exclusive music shows and artist interviews.
The Nielsen survey results confirmed that Music Choice connects advertisers with highly sought after demographics such as 12-34, 18-34, and 18-49. In addition, the survey found significant co-viewing by Music Choice On-Demand viewers resulting in an average VPO (views-per-order) of 2.17 persons.
With close to 400 Million orders since its launch in November of 2004, the highest of any free video-on-demand service in the Country, that number would exceed 780 Million orders if it were based on individual viewers. Music Choice is delighted with the results from the Nielsen survey, said Christina Tancredi, Executive Vice President of Music Choice. They clearly indicate our ability to reach highly-targeted audiences through our unmatched video-on-demand music service.
We are committed to offering diverse music programming on Music Choice On-Demand that appeals to a broad audience, and the Nielsen survey results confirm our unprecedented success. Music Choice is the leading multi-platform music network that reaches millions of consumers nationwide through their TVs, PCs, and cell phones. Music Choice programs both video and audio music channels, produces exclusive music shows, films in-studio artist performances and interviews, and distributes daily entertainment news.
Headquartered in Horsham, PA, Music Choice is a partnership among subsidiaries of Microsoft Corporation, Motorola, Inc., Sony Corporation of America, EMI Music and several leading U.S.
cable providers: Comcast Cable Communications, Cox Communications and Time Warner Cable. MUSIC CHOICE(R) is a registered trademark of Music Choice. Visit the Music Choice website at .
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