"Elevator music?" Are you kidding me?" said Pace.
"It's nowhere near elevator music." Viewers even call in or e-mail the cable channel asking to know what song they just heard. So many people inquire about the music that the Weather Channel has created a separate Web page on its Web site where viewers can find a complete month-by-month play list dating back to 1998.
Now, the cable channel is looking to capitalize on its faithful listeners. They hope this latest venture will turn these warm, soothing tunes into cold hard cash.
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