According to Integrity President and CEO Michael Coleman, MWorship was created to use today's technology to offer spiritual encouragement and entertainment and practical insight and advice. To do so, Integrity partnered with SONY BMG MUSIC ENTERTAINMENT and trusted ministry and resource content providers including FamilyLife, Focus on the Family, the Gospel Music Channel, Integrity Music Group, LifeWay and Provident Music Group. The resulting initiative includes both regular text messages and a mobile web (WAP) site that provides inspirational thoughts and content from notables such as Dr.
James Dobson, Max Lucado, Beth Moore, LifeWay and FamilyLife, along with ring tones from popular Christian artists including Michael W. Smith, Darlene Zschech, Israel and New Breed, Mary Mary, Kirk Franklin and many more. MWorship also offers daily Scripture readings, tips on parenting and relationships, articles and wallpapers.
In addition, the Send-A-Blessing and Prayer Group programs allow customers to send notes of encouragement and to manage and quickly communicate prayer needs to individuals and groups from the web or directly from their cell phones. We are thrilled about the launch of MWorship, says Coleman. It represents the next natural step in Integrity's commitment to creating resources that help facilitate a Christian lifestyle.
With today's hectic lifestyles, we often find ourselves 'living' on our phones, rushing from one appointment to another. MWorship offers a way to refresh and re-focus our priorities in the midst of all that busy-ness. Customers may sign-up for MWorship by visiting or by calling 1.
877.477.2928 from their mobile phones.
Three content packages personalized according to their individual needs range in price from $4.99- $9.99 per month with billing added automatically to the customer's monthly mobile phone bill.
Proven reliable mobile message connectivity provider, SinglePoint, will provide direct access to all major U.S. wireless carriers, enabling over 220 million customers access to MWorship.
CONTACT: Shannon Walker of Integrity Media, +1-251-776-5083, orshannonw@integinc.com; or Tricia Whitehead of Spinhouse Public Relations,+1-615-599-7746, or Spinhouse@bellsouth.net, for Integrity Media; or AshleyJohnson of Waggener Edstrom Worldwide, +1-425-638-7000, orashleyj@waggeneredstrom.
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