To my surprise it seems like Arden has a solid commitment to the Britney brand. Not a vote of confidence, but a commitment. Who knows if that lasts if Britney gets too tarnished.
But this seems different, and surprisingly it is even more different now with a new Britney launch. Britney Spears hasn't exactly been a good girl, or at least not anything close to a role model. Corporations usually have out clauses if their star's image gets too tarnished.
There is no way to know what is coming on the calendar and there is no way to know what will happen to the star. But for now it seems the selling continues.
