Whether the track's stomping, if unremarkable, blues-rock will distract Second Life users away from buying virtual genitalia in Sexy Land remains to be seen: on my visit to Oasis's area, I had the virtual cinema to myself. Given that a longer version of the same trailer was posted on the band's MySpace page ( myspace.com/oasis ) weeks ago, you wonder why they bothered.
For superior promo gimmickry, head to dylanmessaging.com , where they have found an ingenious way to draw attention to Bob Dylan's new compilation. On the site, you can watch his classic video for Subterranean Homesick Blues, where he holds up the song's lyrics in an alley behind London's Savoy hotel.
The twist is that you can then type in your own message and see it superimposed on to Dylan's cue cards, before emailing your new version of the video to a friend. Perhaps mindful of the compilation's subtitle, Everything Except Compromise, the site doesn't censor what you type. So if you want to see Dylan wielding rude words or self-mocking phrases, you can.
Once you've exhausted the countless puerile possibilities, head to http://www.youtube.com/watch?
v=-wr3HuQBGOA to chuckle at how much trickier Dylan found his cue-cards routine on the Savoy's windy roof. After winning 2002's Big Brother, Kate Lawler followed the predictable paths of TV presenting and lad-mag modelling. But in 2005, she decided to become a club DJ.
Two years on, the diary at her website, katelawler.net , is bulging with bookings from well-regarded clubs including Manchester's Sankeys. Not surprisingly, Lawler's commitment and talent have been questioned by some, but the free monthly DJ mixes streamed on her website go some way to proving her ability.
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