Bowie transitioned from Virgin to ISO/Columbia for his first albums of the new century. "We weren't even tentative when we went in with 'Heathen'," he told Billboard in 2003. "We kind of knew that we would produce something really excellent, although we didn't know quite what it was going to be.
And it just kind of fired our motors, I think. We charged into 'Reality' absolutely gung-ho that we really could do what we used to do, which is produce a signature sound and an interesting construct that would sound not like anybody else's work.
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