This is great stuff on co-creation of value. Take this book, mix it with The Experience Economy, a dash of CRM at the Speed of Light and the future is ours, man!!
! (*****)
This is a groundbreaker, folks. One that you should be reading right now.
Go. Shoo. Go get it now.
It is affecting you as you read this, whether or not you know that. Seminal work on what has been a transition to a new type of economy. (*****)
If this book didn't spend so much time proclaiming its manifesto and explained it a little more, it would be a disruptive innovation unto itself.
It is a powerful and often metaphorically lovely book about the new customer a few years before that customer even knew it was what the cluetrain crew train said it was. A great book but strident as hell. This was a more important book than many realize it was.
Or is. (****)
If marketing is something you do, then this book is something you read. Not only does this dynamic book look at marketing in a contemporary fashion - with the customer at the center - but it also helps you figure out how to (finally!
) measure your activities and results. A genuinely refreshing brace of business thinking in a field that needs it. (*****)
This is a revolutionary book.
I love this book (partially because it validates everything I say :-)) because it recognizes that the "enterprise logic" of managerial capitalism is no longer sufficient to interest a consumer who is trying to control his/her own value. There's so much more..
.. (*****)
This is a you gotta read, read.
Jim is a board member of CRMGuru, has won numerous academic honors, is a real world CRM consultant, runs marathons, and can write up a storm. He thinks out of the box and then provides approaches to how you can. This book is undegoing updating but is well worth it as is.
Get it. Now. What are you waiting for?
Hurry up!! (*****)
The ultimate guide to implementation of CRM.
This book is about as practical as it gets. Just lays it right out and boom, you should have an idea of what you have to consider when it comes to CRM. (*****)
This is the best book on CRM EVER written.
So I say. And it is written by me and so I pass judgment on myself. (*****)
As Donna points out, this is an ironic title.
All contact centers are already "real-time." None the less this is both cutting edge and definitive and reading it is a must (*****)
I have to say it again. NetSuite is just an outright cool company that simply gets the world the way it should be gotten.
Not only do they have an excellent product and great people working for them but they have STYLE. They are the epitome of Christina Aguilera's "Ain't No Other Man" lyrics
"You got soul, you got class.
You got style, you bad ass.
.."
They got all that, and they are.
What makes me say such things?
com has the good sense to do it, but I have to admit, that NetSuite pulled off a good one here.
Not that they exactly had slouches on their Board of Directors before.
The management team that sits on the BoD now includes founder , who I think, no kidding here, one of the smartest CEOs of any company in the United States and one of the most vital personalities among them.
, founder and CTO of the company who is a resident genius when technology is involved and, while quieter than Zach without a doubt, has a presence in the industry that is also good - and bigtime.
Additionally, they have a gaggle of others who I don't know well who are primarily tech guys and VC types who I presume are competent managers of the moneys they've invested in NetSuite - money that I trust when NetSuite goes public sometime this year, will be seen as very well invested. Though only the market will tell us the result of that later on.
But, Billy Beane is , a celebrity par excellence and a man who can make a genuine contribution beyond just being a really cool name added to the Board. He is one of the savviest baseball GMs around, much as I hate to admit it, keeping his spending down, getting good pitching and building contenders is a strong suit. NetSuite is a strong suite and I would imagine if they keep your spending down and build a contender, you'd be happy too, though I can't figure out how to bring in good pitching here (NetSuite sales people?
To stretch the analogy beyond recognition...
.)
As I said, NetSuite is going public this year. In December, which seemed premised on a .
Initially, I thought that this might be a high number but upon reflection realized that with $70 million in revenue and enormous promise including being highly savvy about what the business world wants, this is not an outrageous number by any means. Salesforce.com's current market cap is $4.
5 billion on revenues in FY 2005 (ending on January 31, 2006) of $310 million. So this isn't a real stretch on NetSuite's part.
Adding Billy Beane to the Board at this time pre-IPO couldn't be smarter.
NetSuite continues to drive up their sex appeal and that coupled with their top notch improvements with version 11.0 make them rock. Money Ball has a whole new meaning now.
What happens to Netsuite Friends when the next software company comes out with the most “forward” thinking fully integrated Internet based business application? What will happen to the billion dollars of investment money?
“Good is only good as what you know to be good, if you don’t know any better you won’t know how “good” really can be.
” There are over 20 million small businesses in America today with 80-90 percent family owned. How many can afford the high cost of technology that Netsuite Friends charge?
It’s only a matter of time.
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