Autoblog shot us an e-mail about this fragrant little story, and frankly, we're surprised this product didn't come around earlier. Estee Lauder's Aramis division has created a fragrance that mustang owners will no doubt want to keep in their glove boxes -- Mustang, the new fragrance for men, set to launch in July.
The Ford Mustang joins the ranks of brands teaming with the fragrance designer for cross-promotion purposes, including Donna Karan, Tommy Hilfiger and Coach.
Their marketing folks no doubt had a meeting as well, because the fragrance is described as "bold, daring and legendary," words Ford's marketing people also associate with the vehicle.
The bold scents are lavender, ginger and lemon, while the daring is pipe tobacco and cedarwood. Legendary, represented by amber, fir balsam and patchouli, finishes off the scent.
The base model of the fragrance, so to speak, will be the cologne and aftershave, both of which will start at $20.
Posted May 8th 2007 10:03AM by
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When Sean "Diddy"Combs to create the men's cologne Unforgiven, he did it Diddy-style, with suggestive advertising that turned off a lot of retailers. The controversy didn't hurt sales and now he's back with , a limited edition version of the original.
Comparing his new scent to a fine wine, he says this luxury version is a better grade of "juice".
At $65 for 2.5 ounces, it sells for $10 more than the original version.
A blend of bergamot and iris, the scent is a bit more understated than you might expect from the flamboyant rapper.
Always the ladies man, Combs is working on Unforgivable Woman, expected in stores this fall
They say that scent is one of out most deeply ingrained senses because our memory for them tends to be much better than our memory of sights, sounds, tastes and textures. The sensitivity of the sense of smell varies from person to person, but a familiar smell will probably always evoke a strong reaction.
Barney's has an exclusive that is designed to help you refine your sense of smell and develop a greater appreciation for perfumes and other scented things. It includes 40 specific essences and testing strips, all packed in a professional looking case, that you can experiment with. By mixing and matching a few, you may even be able to come up with your own signature fragrance.
Price: .
Joining the ranks of other celebs who have their own fragrances, Christina Aguilera has just signed a deal with Proctor and Gambol Prestige to . It wouldn't be a surprise if the perfume turned out to be bold with romantic undertones, matching both Aguilera's personality and her Marilyn-esque looks. From the sound of it, however, the scent has not yet been put together, but it is tentatively scheduled for a release in the fall of this year.
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