The geeks took center stage at the upfronts last week. Beyond the Big Bang Theory and The CW's Reaper, the geeks who work at the networks took on bigger roles, emphasizing the growing importance of digital forms of advertising to ad buyers. Shorter was better during last week's upfront marathon.
Ad buyers and network executives, who have questioned the usefulness of the glitzy, star-studded million-dollar schedule presentations in recent years, said this year the networks struck the right balance between delivering information, entertainment, shrimp and an open bar. ..
. 2007-08 network race, with several high-profile new and returning keystone shows going head to head. .
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Networks Adjust to Strike Threat, Spell and a musical, CBS unveiled its new shows and fall schedule Wednesday.
The network announced five additions for fall-three dramas, one comedy and one reality program. ..
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of Desperate Housewives, as well as a Jennifer Lopez project, to woo advertisers attending the No. 1-rated Spanish-language network's upfront presentation.
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that preceded it. Was it Marc Anthony, backed up by a 12-piece-plus band, closing the presentation with three brass-heavy numbers? is the soul of wit, NBC rsquo;s short presentation brought a
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