By all accounts it was a bit thin on the ground, as many of Lily's celebrity friends were absent with only TV presenter Fearne Cotton instantly recognisable, whereas sometime singer Lisa Moorish is better known as the mother of rocker's Liam Gallagher and Pete Doherty's children. But Lily still managed to raise a smile as she posed with dad Keith, and modelled the floral prom-dress style range, along with jewellery and footwear designed by the singer which will available to buy in 312 stores across the UK from today. The 21-year old who shot to fame with song 'Smile', became famous for her "chavvy chic" style which often pairs long prom-style dresses and ballgowns with trainers.
At the launch party, she said: "I don't see any point in comparing these things. I did not go into music to compare myself to other artists..
. it's a bit boring really. We are just women and trying to get on with our lives.
"They are both totally different women and have totally different fan bases to me. Kate Moss is a model for God's sake. Of course they are going to sell more than I do - they are massive international names.
I do not see it as a competition at all." Her "Lily Loves" collection features dresses in sizes six to 18, high-heeled shoes, patterned trainers and flowery jewellery. "You know how I feel about fashion: it's for everyone, not just a load of super-skinny models," she said.
More than 1,000 shoppers queued outside Topshop's flagship Oxford Street store to get first pick of the supermodel's designs last week. After the in-store launch, Lily changed into her favourite dress from the collection 'The Graffiti' dress, and she and her pals made their way to The Groucho Club for a proper celebration. Boyfriend Seb Chew was noticeably absent, and best friend, the T4 presenter Miquita Oliver.
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