Did you know?
Lupe Fiasco's Kick Push was originally intended as a promotional song on a DVD for a Chicago-area skateboard shop !
Well, that's what happens when :
[Pharrell} Williams cites his co-sponsorship with Reebok of the Ice Cream Skate Team as proof that he wants to hybridize the cultures, to show black kids that there are alternatives to the gangsta lifestyle.
..
I'm trying to open the door so other people can come through and help spread the culture — to offer kids in those areas an alternative.
You can do a trick on a skateboard and be cool and earn money.
The chicks will love you — just like you're selling dope.
Speaking of skateboards and hip hop and selling dope, have you checked out the website?
Who needs famous rappers when you can get cheaper skaters and just add a beat?
Actually, I think the RBK DGK campaign is kind of cool.
You can also check out the site.
First New York hip hop runs dry, then Reebok abandons rappers and now the !
Stay tuned for more breaking news on the total collapse of urban culture as a social influence and/or marketing force!!
!
Posted by Clyde on May 26, 2006 in Couch Sessions lays out the emerging argument for the , of sorts, including the best description to date of Crispin Porter + Bogusky's current Sprite campaign:
This week, Sprite abandoned its hip-hop ad campaign in favor of..
.well, damn, I don't even know what they're doing now. AdAge says: Five cinema spots (four 30-second and one 60-second) feature creative that rapidly cuts from one bizarre scene to the next with special codes and visual rewards in between scenes.
Welcome to 'SubLYMONal' advertising, declares a voice over for each spot. For best results, do not blink. WTF?
Couch Sessions rolls together Sprite Reebok's actions, Soundscan numbers and hope, yes, hope, to declare the beginnings of a downward trend in hip-hop marketing :
With hip-hop broken up into so many sub-genres, niche marketing will come strong later this year. Without the mighty dollar in the way, people will stop chasing trends and begin to make real music again. Or at least we hope.
Well, country music shows us that there's plenty of riches without being perceived as the top genre. And, if musicians care, they make real music. Less money won't mean more good musicians.
But I'm all for optimism!
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