MediaStreet promotes their new by releasing a SLAMjamz/Public Enemy branded version preloaded with tracks and music videos.
Oddly enough, there doesn't seem to be any info available on other than the press release. Or not so odd given that I regularly see press releases promoting websites or sections of websites that aren't yet live.
That's a nasty gap in an attention deficit culture.
On the plus side, this isn't MediaStreet's only involvement with hip hop having recently shown support for .
Posted by Clyde on January 9, 2007 in Smirnoff is exploring the use of hip hop and community with its series of .
I should get their response to regarding alcohol marketing and hip hop.
Funkmaster Flex, who formally had an endorsement deal with BF Goodrich, now has a that will include a variety of promotional activities.
Posted by Clyde on April 18, 2006 in Snoop Dogg says his love for the universe extends beyond humans to animals and it wouldn't be right for him not to show pets some love.
Of course, given his name, Snoop Dogg's starting out with from toys to leashes to treats.
Actually, it's unclear based on the press release whether or not they have any plans for other pets.
JAKKS Pacific is creating the line which will appear later this year in major retail outlets and pet stores.
The company also hopes to get the urban and edgy line into music and novelty outlets, suggesting that, come Christmas, Sparky will have his/her choice of a fetching PIMP, BITCH or HOE embroidered sweater plus a padded grill, if you haven't trained the darn thing not to chew the furniture.
Currently no plans have been announced for a Pimp Slapping IS Obedience Training educational dvd series.
Update: has an interesting take on Snoop Dogg's activities:
Like a company that has expanded outside its core business, Snoop Dogg has overextended himself.
He has peaked and is ripe to be shorted.
Snoop Dogg's brother Bing Worthington has come up with another merchandising concept to build on the Snoop Dogg brand. Having already developed , Bing is now pushing .
It's tempting to look at Bing's efforts as a simple process of slapping the Snoop brand on as wide a range of products as possible, but the choices are actually stronger than that. Bing is said to have come up with the skateboard idea after "hearing Snoop tracks played repeatedly at last year’s X Games." He said:
“I knew there had to be a skateboarding market for Snoop .
. . But when you ride the board we want you to feel the Snoop in it, so we’re gonna have spinners on there.
”
While the hot dog is more a play on Snoop's name, there's something about it that works and Bing says that "everyone I’ve said it to has laughed", though I think he means laughing with rather than laughing at. I know I chuckled as soon as I heard about it.
Bing is also developing non-Snoop ideas, such as "hip-hop trading cards, model replicas of pimped-out celebrity rides, and his newest as of yesterday: a much-needed player’s club in downtown Boston", as well as working on his own music.
Snoop Dogg is endorsing a that will kick into gear next month. Initially, skateboards and accessories will be offered followed by "high-end Snoop Dogg luggage and travel bags" next year. According to the , snowboards will also be offered.
The press release features the deal as a venture between Snoop's people and Pentagon Distribution which is owned by . Their website lists Snoop Dogg Board Company as one of its businesses along with Academy Snowboards and Kampus Wakeskates, though its site is "launching September 10." Hey, no rush guys!
Though the online store doesn't open till September, you can check out some of the designs at . Make mine the Snoopdollar, you can keep your greasy Pimp deck to yourself!
expands today with the opening of Atlanta's Cafe Dupri.
Next up, Hotel D followed by the So So Def store.
According to the New York Post (but I'm linking to CNN cause they don't require registration), has launched as a partnership between Def Jam Enterprises and American Greetings and will feature both music content and "sportz tonez", which are apparently sports oriented ringtones. Sounds like big money to me.
As rappers begin to age, they may want to get some tips from the ongoing .
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