Avril Lavigne is jumping into the virtual world via a deal with Stardoll, an avatar-based Web community for teen and tween girls. Under a deal between Stockholm-based Stardoll and Nettwerk Management, Lavigne's management, the singer will become the first music act to have an official artist page on the site www.stardoll.
com/avrillavigne.
The page will feature a playlist of four streaming songs and a music video from her newest album "The Best Damn Thing," an up-to-date concert tour schedule, promotional photos and a digital storefront where the community can purchase albums and other merchandise.
Stardoll specializes in creating celebrity avatars and personalized Avatars called "MeDolls.
" Users can purchase virtual fashions to dress their "MeDolls." As part of the initiative, virtual Avril merchandise will be available through the site including posters, hoodies, T-shirts, pins, tank tops, caps and bags.
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