Hyperbolic billing: Oddly, none. But then again, about 18 billion copies of "Harry Potter" books have been sold. How much buildup do you need?
Geek-ism: The Ministry of Magic! Dumbledore's Army! Bellatrix Lestrange!
It looks like Warner Bros. might continue to outdo itself translating the books with perfect casting and brilliant set design. Best line: Trying to shut his mind to He-Who-Shall-Not-Be-Named, Harry screams, "I'm not weak," to which Professor Snape replies, "Then prove it!
" Alan Rickman, you are delicious. Surprise!: An extended flight through London has been added.
(Too close to muggles to really happen, of course.) Verdict: More a teaser than a proper trailer. All setup and no payoff.
Hyperbolic billing: "The wait is ogre" for a "whole new chapter of the greatest fairy tale never told." Geek-ism: Talk about a Snow job. The princess formerly known as Miss White persuades a group of forest critters to take out a group of evil Ents by singing Led Zeppelin's "Immigrant Song.
" Best line: Keep your Donkey and your Puss in Boots we'll take Gingy every time. The Gingerbread Man says to Prince Charming: "The only thing you're ever going to be king of is King of the Stupids." Surprise!
: Fiona and Shrek are having a baby. Hyperbolic billing: "They know they face extinction. All that remains is where they make their final stand.
" Geek-ism: "Captain Jack will get you high tonight!" As in, to the top of his ship's mast ..
. where he battles Davy Jones in a sword fight. Best line: Jack Sparrow, after chaining himself to a firing canon and being called "mad": "If I wasn't, this'd probably never work.
" Surprise!: The monkey is funnier than Jack in the trailer. In a world where .
.. Peter Parker must face three new villains (Venom, Sandman and the new Green Goblin) to save NYC.
Hyperbolic billing: "All that he loves will be threatened by what he will become." Geek-ism: Hanging upside down from a building, Spidey's new black outfit is reflected in the window as his more familiar red-and-blue one. Best line: Harry Osborn as the new Green Goblin after attacking Peter: "You knew this was coming, Pete.
" Surprise!: Peter and Mary Jane are getting married. Verdict: While not as good as the trailer for "Spiderman 2," the man they call "amazing" has more than a few awesome moves left, it seems.
And the newly introduced characters Eddie Brock, Gwen Stacy and Venom look strong. In a world where ..
. all of Earth is threatened with the arrival of the Silver Surfer, herald of Galactus, devourer of planets. Hyperbolic billing: What, "devourer of planets" isn't enough for you?
Best line: Johnny Storm at the Fantastic wedding, right before turning into the Human Torch: "I just bought this tux." Verdict: Count us among those who were underwhelmed by "Fantastic Four." The new trailer's innovative showcase of one lengthy scene (rather than a teasing synopsis), however, has us jazzed.
Geek-ism: Chase sequences have always been a "Bourne" series high point. This time the action gets kicked up a notch with Bourne on a motorbike. Best line: Pamela Landy: "Sit down, strap in and turn on all your data.
This is Jason Bourne." Surprise!: They somehow, once again, found a role for Julia Stiles.
Verdict: Way too much of the trailer is footage from the series' previous two flicks. The new footage is confusing and offers little insight into the new chapter's story line. In a world where .
.. everything we know and love will soon be underwater!
Hyperbolic billing: "Throughout history, the Almighty has appeared unto a very few next summer, He will choose a new prophet." Best line: Evan screams loudly when God first appears in his car. God: "Let it out, son, it's the beginning of wisdom.
" Surprise!: Carell's got a beard to rival Noah. Verdict: Carell was the best part of "Bruce Almighty.
" It looks like he'll have ample opportunity to shine in this quasi-sequel. Hyperbolic billing: "From the studio that brought you [every great animated film of the last decade], prepare for an adventure that really cooks." Geek-ism: The beauty is in the details.
Check out the opening shot of the Parisian skyline, or the way Remy's chest beats frantically while he's in the jar. Best line: "Stay away from the humans, it's dangerous. Now shut up and eat your garbage.
" Surprise!: Not a single Frenchman surrenders in the entire trailer. Verdict: Like a great French wine, Pixar seems to be getting better with age.
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