Chennai: Sivaji is special for more than one reasons, the most prominent of them being that Rajnikanth and A R Rahman are coming together after a gap of five long years.
But even before the audio release of the film, the music can be sampled much in advance. All you have to do is go to the film's official website, download the music and save it as a ringtone, a dialer tone or a true tone.
Many feel this might be a good way to fight piracy.
Says COO, galatta.com, Girish Ramdas, "We have launched the entire Sivaji music catalogue - ringtones, polytones and truetones.
The legality is one aspect we are stressing on because that is the only way to ensure that money goes back to the producers."
Adds CEO AVM Productions, "Even if a few bits of music get leaked to the audience, people use it as a download. The best stop piracy is to make thsi downlaod legal.
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The downloads have already crossed 20,000 as of Friday, the most popular one being a number called Style.
The film's website also plans to bring out punch dialogues of Rajnikanth as ringtones. So calling is going to be fun now!
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