Under the USIBC banner, 26 American companies will participate in the FICCI FRAMES conference, organised by the Federation of Indian Chambers of Commerce and Industry (FICCI) March 26-28 in Mumbai.
The USIBC said it will advocate for changes to the television regulatory environment, particularly in terms of price freezes and caps, down-linking regulations and compulsory licensing measures that have hurt the economic viability of the television network in India.
'An economically sound Indian entertainment industry has to be built on market-based principles. Regulation is important, but it should not stifle creativity or opportunity. This applies to both Indian and American companies,' said Ron Somers, the president of USIBC.
USIBC will also meet Information and Broadcasting Minister Priyaranjan Dasmunsi, during the prestigious entertainment industry conference covering the entire spectrum of media and entertainment including films, television, music as well as electronic games.
US and Indian industries view the elimination of piracy and counterfeiting as key to the growth of the entertainment industry. USIBC and FICCI have inaugurated a 'Bollywood-Hollywood Initiative' that concentrates on intellectual property.
The USIBC will sponsor a study to show how much money and how many jobs India's film industry is losing due to piracy.
Said Greg Kalbaugh, the USIBC's director and counsel: 'Piracy hurts everyone. The job loss is enormous, and it has a devastating impact on the Indian government's tax revenue.
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The hot topic at this year's FICCI Frames conference will be co-production.
Producer Tom Wilhite, CEO of Hyperion Pictures, will present the making of the film 'Marigold' starring American actress Ali Larter and Indian leading man Salman Khan. This is a co-production by US Hyperion and Indian Adlabs.
The film is soon to be released in Hindi in India shortly.
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