issued by its current parent company, The Rank Group Plc (RNK.L). Hard Rock's total revenues for the year, which consisted of 53 weeks in company-owned cafe results, were $501.
9 million, an increase of 10.9 in 2005. Hard Rock saw continued growth and improvement in all four "Hard Rock International had an outstanding year in 2006, with growth in all divisions.
This year's performance marks the third consecutive year of growth, and we now look forward to a promising future," said Hamish Dodds, president and CEO of Hard Rock International. "In 2006, we location in the heart of Times Square. As we move into 2007, we have and Aerosmith.
We also have two high-profile openings scheduled this year In the company-owned cafes, full year like-for-like sales on a 52-week basis were up 6.5 percent, driven by improved performances in both food and beverage and merchandise, as well as strong performances in Europe and North America, up 8.8 percent and 5.
8 percent, respectively. percent compared to full year in 2005. Hard Rock continued to focus on improved product offering, with premium ingredients, such as Certified Angus Beef burgers.
In spring of 2006, Hard Rock Cafe also installed In merchandise, the company developed a targeted range of Hard Rock incorporate more fashion- and artist-inspired, branded logo apparel. In addition, Rock Shop offerings included a number of philanthropic items including a Breast Cancer Pin, supported by the Go-Go's, and a new Signature Series T-shirt designed by Ozzy Osbourne, as well as continued and Eric Clapton. For the second consecutive year, on a 52-week to 52-week basis, the company has generated positive like-for-like merchandise sales to $14.
7 million in 2006 compared to $11.4 million in 2005. Success in the standards and improvements in the menu and expansion of Rock Shops, both in Five new franchise cafes opened in 2006 in Santo Domingo, Mumbai, Narita, Ocho Rios and Margarita.
In February 2007, Hard Rock Cafe Warsaw opened to become Poland's first-ever Hard Rock location. Additional cafe growth is planned on the franchise side throughout the year, with projects Hotel and Casino income, earned on a calendar year basis, increased 23.3 percent from last year, with significant fees contributed by the two casino division.
The Hard Rock Hotel and Casino brand continues to emerge In 2007, Hard Rock will complete the reconstruction of the 318-room Hard Rock Hotel and Casino in Biloxi, Mississippi and open in the summer months. This property was in the middle of its opening program in September 2005 when it sustained major damage from Hurricane Katrina. In addition, the first Hard Rock Hotel in San Diego, California, featuring 417 rooms, is Complex on the Cotai Strip.
The Hard Rock development will feature a state-of-the-art Hard Rock Casino, a 370-room Hard Rock Hotel with guest rooms and suites, a Hard Rock Cafe with designated live music area, a Rock health and fitness center, a variety of uniquely designed meeting spaces and an expansive pool and entertainment deck. This premier entertainment destination is set to open in late 2008, and paves the way for many more Copper Mountain Resort in Colorado, with 323 rooms, and Palm Springs, California, with 450 rooms. Construction on both these properties is On December 7, 2006, the Seminole Tribe of Florida announced it had contracted to acquire Hard Rock International from the Rank Group Plc.
The sale is expected to close on March 5, 2007. Both Seminole Tribe Chairman company, which will continue to be headquartered in Orlando, Fla. and one stand-alone Casino in more than 46 countries, Hard Rock Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe.
Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning Web site. Hard Rock International, Inc. is owned by The Rank Group Plc (RNK.
L).
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