According to Shane Connor, operations manager of the Thomas Media Radio Group and a consultant for Jackson Centre, concert-goers will have to stand up for the show.
"Usually when you have a concert, they pull out the riser seats," he said. "But for this show, we're not using any seats.
It's just an open floor area." Connor said this allows for more people to attend. Based on ticket sales as of Wednesday, he said at least 2,150 people are expected.
"We'd already be at a sellout under the old capacity," he said. Last fall's Shinedown concert at the Civic Center met its capacity at 2,200. Concert tickets are $25 each.
About 1,800 tickets have already been sold for the concert, and local radio stations gave out about 200 complimentary tickets, he said. The radio station 102.3 "The Rocket," along with TCB Concerts of Memphis, began promoting the concert in February.
Both were in charge of renting the city-owned venue. Connor said the city generates revenue based on that rental, the concert ticket fees and the concessions. It also gets a percentage of revenue from vendors' sales of beer and souvenirs.
All other revenue from the concert goes to the promoters, who have to pay the bands. "Our plan has been all along to stage a successful concert every four to six weeks," he said. "That is our intention - to continue to bring good music to Jackson," he said.
"We are extremely excited about the support the music fans in Jackson have shown by buying tickets and coming out to shows." Another one is already in the making, Connor said. He said an announcement will be made at the concert Friday with information about two major bands that will perform in April in Jackson.
"It will be a big concert," he said.
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