, the Oscar-winning Titanic director, and Interscope Geffen A M Records announced a partnership Thursday they say will bring concert films, , commercials and stage shows to movie theaters sometime within the next six months.
We want to provide audiences with a more intense musical experience, Cameron said in a statement. Three-D amplifies everything.
It puts you closer to your favorite artists than you ever imagined.
The films will be shot using a digital system that Cameron helped develop and tested last year when he filmed an unreleased 3-D version of Gwen Stefani's Wind it Up video. The result puts the audience right on stage with the performers, according to representatives of Cameron and Interscope, the AP reports.
Initial plans are to show the films in 600 to 1,000 theaters.
We're always looking for ways to improve the experience of music, said Jimmy Iovine, chairman of Interscope, which is home to such artists as Eminem, U2, Dr. Dre, Sheryl Crow and the Pussycat Dolls.
When I saw what James Cameron was doing with his dedication and wizardry to the 3-D platform, it seemed like the perfect combination for us to do some groundbreaking work.
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