MORRISTOWN, N.J., Jan.
22 /PRNewswire/ -- The Alka-Seltzer brand, which is the antacid and pain reliever synonymous with relief, has chosen to recast its iconic advertising jingle "Plop, Plop, Fizz, Fizz, Oh What A Relief It Is(R)" with the help of the recently announced grand prize winner of Alka-Seltzer's Battle of the Bands: Bring Back the Fizz contest and award-winning film-maker Nigel Dick, with Hollywood-based production company DNA. Josh Anderson won the brand's national contest to remake the classic jingle and will now be featured in a national TV ad, which was directed by Dick and is scheduled to air during the pre-game of the big game on February 4th.
British born film-maker Dick has directed over 280 music videos and 22 documentaries and feature films winning him three MTV awards, two Billboard Awards and three Music Video Production Association awards.
The enormous list of artists he has worked with includes The Backstreet Boys, Toni Braxton, Good Charlotte, Green Day, Elton John, Ricky Martin, Paul McCartney, Amy Lee (Evanescence), Tina Turner, Celine Dion, R.E.M.
, Gloria Estefan, NSync and Ozzy Osbourne. "I am excited to put my creative stamp on such a classic ad," said Dick. "It can be difficult to remake an icon, but I was grateful for the opportunity to give this ad a new and modern twist.
"
Alka-Seltzer and Josh fans across the United States can look forward to hearing the updated "Plop, Plop" jingle complete with a fizzy pop/rock concert scene and an amusing twist in line with the brand's predilection for memorable and often humorous advertising. For a preview of the new jingle, go to .
The legendary Cyndi Lauper was put in the judges chair to help crown the national winner of this contest.
"It was entertaining to hear the creative ways people used song to express how Alka-Seltzer means relief," said Lauper. "Josh's jingle was chosen because he has a great voice and submitted original lyrics consistent with Alka-Seltzer's indications for fast relief."
Anderson beat out hundreds of other entrants and was selected as the national winner from a group of four finalists, including winners from the live events in Philadelphia, Dallas, and Atlanta.
As a radio personality at 107.5 KZL in Greensboro, North Carolina, and surrounded by music all day, he was inspired to put pen to paper and sing about relief.
"I think my jingle reminds people how accessible relief from pain and indigestion can be," commented Anderson.
"I tried to write a catchy tune with a comedic hook, and one that could be as memorable as the original."
When pain and indigestion seem to have their way, Plop, plop, fizz, fizz. Oh what a relief it is, Such an easy thing to do, all those bubbles to the rescue.
This competition is part of a year-long celebration of Alka-Seltzer's 75th Anniversary.
"Plop, Plop" is the third commercial remake of Alka-Seltzer's iconic advertising over the past year, but the only one that tapped into the creative juices of Americans.
The original "Plop, Plop" jingle was written in 1953 by Paul Margulies, father of actress Julianna Margulies (of TV show ER fame).
The tune did not hit the airwaves until 1975, when Speedy Alka-Seltzer first sang it. Three years later, Sammy Davis Jr. gave the jingle his touch when he made two covers, one "Rock" and the other "Big Band," and performed them on "The Frank Sinatra Show.
" The original jingle, simply: "Plop, plop, fizz, fizz, oh what a relief it is!!" was ranked by Ad Age as one of the top 15 advertising campaigns of all time.
Alka-Seltzer was introduced by Miles Laboratories in 1931 and brought to market as a remedy for headaches and indigestion. Rooted in American popular culture, the brand is well known for its historical creative and memorable advertising campaigns, including "Speedy Alka-Seltzer" and the award-winning 1969's "Mama Mia, That's A Spicy Meatball," 1971's "Try It, You'll Like It" and the 1972 spot "I Can't Believe I Ate Whole Thing," which went on to become one of Newsweek magazine's 10 most memorable lines of the decade. In honor of the brand's 75th Anniversary, "I Can't Believe" was remade starring Doris Roberts and Peter Boyle of "Everybody Loves Raymond" fame and "Try It, You'll Like It" was remade starring comedian Kathy Griffin.
For fast relief of heartburn, acid indigestion and pain, turn to Alka- Seltzer, the fast acting relief that millions have relied on for 75 years. Alka-Seltzer gently breaks up and dissolves away the full feeling of indigestion, heartburn and pain fast. Alka-Seltzer is now available in a wide variety of formulas and flavors including original and lemon-lime, as well as Alka-Seltzer Extra Strength for the most powerful relief, Alka-Seltzer for Heartburn Relief, Alka-Seltzer Morning Relief for hangover symptoms, Alka- Seltzer Gold for gentle relief, and Alka-Seltzer PM for nighttime pain relief.
When you experience acid indigestion, sour stomach, heartburn and pain trust Alka-Seltzer for relief of your symptoms. When you need fast relief, take Alka-Seltzer.
News RSS