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Pay for a publicist to work both a tour/venue and the brand? Cross promotion in ads? Free stuff?

There is a lot of value to be had besides $’s).
19. Try targeted local cable TV.

Some local spots on Fuse or other targeted channels go for as little as $7 each. Check out or or better yet contact your local cable companies and wheel and deal.
24.

Think out of the box with radio tie-ins and you might get treated better. Try talk radio for a classic rock show. Try classical radio for George Winston.

Try jazz radio for a fusion show. These stations want to expand their audience too.
29.

Add blogs to your website by various band or venue staff members to help keep content fresh. by Google has free blogging tools and has more sophisticated tools for a small monthly fee.
Any kind of Anniversary nearby?

Name your tours or show series and promote the title.
41. Run contests for best posters designs, best videos for your band or homemade commercials for your club, best song remixes or mash-ups.

Put a lot of finalists up on the web. Throw a party to announce the winner.
51.

Use a celebrity MC. Make him/her the host of the evening. Think out of the box: DJ’s, TV or local personalities, politicians, local bands.

Discuss way to co-promote with them in advance.
54. Promote “After Parties” in your venue – or even at another venue - that are cheap or free with a concert ticket.

Use band members as DJ’s. Advertise it with the original show as a free-with-ticket value added option.
59.

Encourage fans to support you – or a favorite charity – by adding a page off affinity programs to your web site. For example, when they click on an Amazon logo on your site and make a purchase, you or a charity get back a small %.
60.

In this age of too much info and media, work to make yourself a trusted gatekeeper for a genre(s) of music. Use newsletters, blogs, tips, links, internet radio, and more.
62.

Create your own related niche web site (for example MidWestmetal.com or NightlifeDetroit.com).

You can make yourself the only (or primary) advertiser, but you must keep it real with info and news from others.
65. Market to the niches.

Hand out flyers and a pair of tickets to bartenders in Irish pubs for a Celtic show or motorcycle shops for a heavy metal show. Try tattoo parlors, coffee shops, book and record stores, niche clothing stores.
66.

Make your emails and web site useful to the reader. Add info and links about something people might think is cool that you have nothing to do with.
68.

Bands should have a “How To Promote Us” sheet with all the promo contacts and a list of promotion ideas that have worked in the past. Venues should share their media list with the band’s team highlighting things you think will work best for this particular show.
69.

Throw non-concert related parties and events on off nights to reward your regulars. Every club with a TV set should do a free Super Bowl party or group viewing of a popular TV show. Bands could use an off night to hang at a club in a city they are trying to build and see a cool local band.

Let the venue announce you’re the celebrity DJ/MC in exchange for dinner or drinks. This also allows your true fans to hang with you and feel special.
70.

Sell a series or try a combo ticket. Ask Performing Arts Centers how well this works. Venues: “Buy a ticket to this show and get a free Tuesday New Band Night pass” or Bands: Buy A Ticket to this show and get $5 off our show in the next town or $5 off our New year’s Eve bash.

76. Partner with an appropriate charity. Build good will and get more free media.

Maybe it’s a small % or maybe it’s auctioning off or selling the seats on stage or tix to the sound check.
80. Develop several creative seating configurations for different kinds of shows (all seated, a dance floor, all ages sections) and promote what your using in advance in all ads.

83. Create a special “Insider” email list for pre-announcement and include key media and tastemakers who love to know things first…and like to tell others. (Text message them – see #95)
84.

Bands should think like the country acts and agree to do meet and greet after show, promoter makes sure that it is advertised. The fans always want a chance to meet the musicians.
86.

Bands should make shows downloadable for free, on such websites as archive.org, etree.org or sugarmegs.

org, this will help to bring people to see their show live. Not bad promo for a venue either.
88.

Venues (and bands too) can make it easy and cheaper on fans to buy tickets online. Do this by having a ticketing service on their website. (Musictoday.

com and Madison House both have band ticketing services) There are always going to have to be some fees, but they will not be as high has some other ticketing services, such as Ticketmaster. The Variety Playhouse in Atlanta
has a good example of this – The Variety Playhouse Ticket Club.
90.

Create free custom Pandora or Launch.com stations for each concert event…”To get it the mood for the Sound Tribe Sector 9 show listen to this trippy stream…”. It’s another free way to make the concert an event, keep people coming back to your event web site, and keep them thinking/talking about the event.

92. Start a blog for every show or tour. Post when it goes it go on sale, when an opener is added, when the front rows sold out, news about the bands, everything.

96. Flier, flier, flier. It’s the cheapest form of advertising.

offers 1000 free fliers every month or try . A good flier promotes more than one show and can also be hung as a mini poster.
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