launches its new marketing campaign, The Second Coming: Our Game, Our Time" to introduce the new statement shoe of Nike Basketball, the Air Force 25, while the Air Force 1. To kick it off, Nike premiered a short-form, music-fueled hip-hop, Just Blaze and Juelz Santana, creating an exclusive track for the AF25 movement, as well as select footage from the highly-anticipated campaign. The special clip premiered on MTV's Sucker Free, MTV2 and Today, the new advertising spot airs and features LeBron James, Kobe Parker, Paul Pierce, Shawn Marion, and Chris Paul playing the ultimate pick-up game.
It will debut on MTV's Sucker Free at 4 p.m. ET/PT and at collaborations, out-of-home in six markets, vertical print, digital communications, mobile phone communications and retail marketing.
With enough star power to fill a feature length highlight film, the new 60-second commercial was produced by Nike, advertising agency Wieden Kennedy In 1982, Nike changed the game of basketball forever with the introduction of the Air Force 1, the first basketball shoe with a Nike Air cushioning system. The Air Force 1 evolved from a performance breakthrough on the court to a cultural icon of the street. The new Air Force 25 is based on the design of the original Air Force 1, and is a modern, sophisticated shoe that evokes the heritage of the Force franchise and Nike Air technology.
The AF25 features to go through you, not around you or over you." Players such as Charles Barkley, David Robinson and Alonzo Mourning continued the Force franchise while the athletes in "The Second Coming: Our Game. Our Time.
" represent some In addition to the advertising spot, Nike has partnered with MTV to create a show, 1 Night Only, highlighting the history of the Air Force One and celebrating the shoe's 25th Anniversary. The show debuted on January 13th and featured an historic live performance from Kanye West, Nas, KRS-One and Rakim From the 1 Night Only event, the legendary Rick Rubin is producing an original track "Better Than I've Ever Been." The song is scheduled to be There is also a Force website on MTV's digital site, Overdrive, at highlights from the campaign on their cell phones.
In New York, a billboard and product. This retail experience will showcase the past, present and future Based near Beaverton, Oregon is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc.
, which designs, markets and distributes athletic footwear, apparel and accessories; NIKE Bauer Hockey Inc., a leading designer and distributor of hockey equipment; Cole Haan, which designs, markets, and distributes fine dress and casual shoes and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories and Exeter Brands Group LLC, All rights reserved. Republication or redistribution consent of PRNewswire.
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