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Gamasutra - Product: IGA Worldwide Releases Radial 2.0 Ad Serving Tech

Gamasutra - Product: IGA Worldwide Releases Radial 2.0 Ad Serving Tech
Sammy King  |  by disembedded.wordpress.com. All rights reserved. 17.01 | 13:10

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In-game ad firm IGA Worldwide has announced the immediate availability of version 2.0 of its proprietary Radial in-game advertising serving network, which enables advertisers to target game players across a wide range of platforms and genres while they play.


According to IGA officials, Radial 2.0 adds several new features to the existing technology, including support for Adobe Flash SDK for advertising in Flash-based games, an advanced web-based ad booking system, city-level geo targeting resolution, and encrypted local ad cache to complement existing 2-way 1024-bit secure traffic encryption.
Other additions to version 2.

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Keywords: Iga Worldwide
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