According to results of a recent survey on media conducted by Gallup Pakistan, people are equally divided as to whether they are in favor of or against cross-border film ventures between India and Pakistan.
Half of the respondents (50 percent) are for Pakistani actors/actresses working in Indian dramas and films while 49 percent are against this initiative. One percent either does not know or has no opinion in this regard, a Gallup statement said on Friday.
On the other hand, a little over half (52 percent) are in favor of Indian actors/actresses working in Pakistani dramas and films, while 47 percent are against it, and one percent either does not know or has no opinion.
Nearly a third of Pakistan's urban and rural population (38 percent) maintains that the inclusion of Indian actors and actresses has, in general, improved the quality and standard of Pakistani dramas and films. Others have a different view.
In the survey conducted in December 2006, 20 percent of the respondents opined that the standard of Pakistani dramas and films has deteriorated due to such joint ventures.
While a similar number (24 percent) thinks this inclusion of Indian actors and actresses has brought about no change in standards, 17 percent does not know.
Only half of the respondents (48 percent) had a chance to watch such dramas and/or films where Indian and Pakistani actors/actresses have worked together.
When asked to comment, a majority (58 percent) believe the performance of both Indians and Pakistanis is equally good.
The remaining respondents are equally divided as to who did better: 22 percent think the Pakistani actors/actresses fared better as compared to 18 percent who think the Indian actors/actresses did better.
A further two percent either did not know or did not give a response to the question.
The survey was conducted by Gallup Pakistan, which is affiliated with Gallup International, on a sample of over 1200 respondents in the urban and rural areas of all four provinces of Pakistan.
The sample was statistically selected across all ages, income groups and educational levels.
The error margin for a sample of this kind is estimated to be +5 percent at a 95 percent confidence level.
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