Gave away free toys with children's meals including tie-ins with Ice Age 2, Garfield, Spongebob Squarepants, Superman Returns. Website featured "Free Zone" with screensavers, games and pictures to colour.
Sponsored themed Chocolate Suite at Alton Towers hotel and the Air Ride in the Alton Towers theme park.
Offered teachers educational "resource packs" about chocolate.
"Viral" email marketing campaign for Classic Coke used music from Lady Sovereign and Bent. Website featured exclusive Wayne Rooney films.
Offered children aged 13 to 15 the chance to carry the England flag on the pitch. Ran promotions for Ice Age 2. Sponsored suite at the Alton Towers hotel.
Coco Pops and Frosties websites offered free downloads, games and invited children to hand over email address of themselves and friends. Cereals included free Art Attack CD-Roms. Promotional tie-ins with Ice Age 2.
Used child-friendly cartoon characters such as Tony the Tiger and Coco the Monkey.
Skittles websites offered chance to win Robbie Williams concert tickets. M Ms and Starburst websites offered free games, e-cards, instant messaging and downloads.
Teenage celebrity and fashion magazine Sneak featured regular Starburst promotion.
Website featured games, online sticker album, and downloads. Sugary cereals used cartoon characters such as Chip the Wolf.
Cookie Crisp, Golden Nuggets and Nesquik had tie ins with Cars. Milky Bars included a "fun puzzle inside". Free dancing, tennis, swimming and bowling sessions given away with packets of Fruit Pastilles.
Singer Christina Aguilera (left), featured in promotions and website for Pepsi. Pepsi adverts featured Thierry Henry and David Beckham. Pepsi and Diet Pepsi cans carried competition to win X-Box.
Pepsi website offered downloads and games.
Website featured games, downloads, competitions to win stickers, pens and sweets and TV ads. For 2.
99 children could join the Haribo club and receive sweets and a soft toy. Pez sweets and dispensers tied in with Chicken Little, Ice Age 2, Bratz and Looney Tunes.
Gave away free collectible toys with children's meals, although has since abandoned free toy promotions.
Promoted Dairylea Dunkers with cartoon cows as being "rippingly good fun". Competition prizes included wobble decks and adventure weekends.
Free Action Man and Funky Friends accessories.
Happy Meal tie-ins with Chicken Little and Cars. Sponsored Fifa
World Cup and FA. In April teamed up with Funky Friends website aimed at seven- to 12-year-old girls.
Website had tie-ins with children's films, competitions and downloads.
Sponsorship deal with Home and Away, included promotions for Weetos and Weetabix Minis.
Free Merlin football stickers in packs of Weetos.
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