MEXICO CITY (Oct. 20) - Robbie Williams' bottom and a band prize for artist of the year.
MTV made a triumphant return to Mexico on Thursday after it was to begin on a pristine Caribbean beach.
This year's ceremony is the first to take place outside Miami.
"MTV finally understood that Miami is not Latin America," said presenter and actor Diego Luna as some 10,000 attendees cheered.
Britain's Robbie Williams, who won best international pop artist, gave the audience an eye-full before performing "Rock DJ" when he pulled his pants down and mooned the audience.
Daddy Yankee, who helped spread catchy reggaeton music -- a York's Bronx to Venezuela's posh clubs, said his music was no short-lived trend.
"Reggaeton made the change in music. Reggaeton is here to stay, that's what people showed us," the Puerto Rican singer told Reuters.
Colombia's Shakira went home with the tongue-shaped award English-language album, "Oral Fixation Vol. 2."
Mexican singer and accordion player Julieta Venegas' six the year.
But Mexican indie act Panda won in three categories -- best band, best alternative artist, and newcomer of the year.
MTV set up a green carpet at the Palacio de los Deportes dome, in southern Mexico City, where artists and guests paraded elbowed for room.
Clad in their trademark white bunny outfits to keep their identities a secret, members of the Mexican band Austin TV joked with fans.
Mexican band Mana won video of the year and best rock music business.
Mana's drummer Alex Gonzalez told Reuters the band was and Europe.
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