Miami University will launch Edun Live on Campus, a new student-run business, on Tuesday.
Live, and other colleges throughout the country interested in selling help drive trade with Africa.
Developed this fall and run by Miami students as a pilot program, the context by supplying and promoting Edun Live on Campus T-shirts.
Campus initiatives.
Edun Live is a sub-brand of Edun Apparel Ltd, the socially conscious founded in 2005 by U2 singer Bono, his wife, Ali Hewson, and clothing Gregory, a 1995 Miami graduate. EDUN s mission is to increase trade and create sustainable employment for developing areas of the world, particularly Africa.
Saharan nations of Lesotho, Uganda and Kenya, to name a few, and sells merchandising purposes. The goal of Edun Live is to increase these regions through high volume sales of its T-shirts.
market," said EDUN CEO Christian Kemp-Griffin.
"When the Farmer Social Entrepreneurship approached me, one thing led to the next and emerged."
for future college partnerships, and pleased to see "college students role in the development of socially conscious business models."
According to Brett Smith, an assistant professor with the Center for Social Entrepreneurship who initiated the Edun Live on Campus program, and social consciousness are dramatically increasing.
"Response to the Edun Live on Campus project has been dramatic," Smith we ve sold more than 1,500 customized T-shirts to student made my T-shirt. Do you? to promote the initiative on campus.
We significantly as word gets out to students, businesses and other we re doing and why."
"The Edun Live on Campus initiative is a great example of the real, learning opportunities we offer," said Dean Roger L. Jenkins.
"The committed to providing an MBA-like education to our undergraduates.
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