trying on bathing suits.
A kick in the ego, that is.
Spot a cute pair that seems to be the right size, slip them on, and, oops, the waist barely stretches across your stomach, and the legs squeeze your thighs like sausage casing.
You either go up a size or go home and sulk.
That explains why, when Talbots asked women what fashion item they would most like to have custom-made, jeans were the No. 1 choice, says Betsy Thompson, the retailer's the purpose of expanding its range of sizes and silhouettes, Emphasis on figure-flattering.
settling for potato sack-shaped, nondescript missy styles with too much in the stomach and no bottom definition. In The "modern missy," as she's being called, errands or with a sexy camisole and high heels for dinner.
have the body that they used to, but they still want stylish jeans," says Andrea Goldreyer, market analyst for better sportswear for the Doneger Group, a global market-trend company in New York.
"The industry is just now realizing how important that market is. It's the 50 is the new 40' mentality, that kind of thing.
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