TORONTO, Dec. 19 /CNW/ - Move over Rudolph! The competition for "most famous" reindeer is heating up this holiday season.

With celebrities ranging from The Tragically Hip to Meatloaf to Panic! At the Disco continuing to bring in bidders for their decorated reindeer, Virgin Mobile Canada is convinced that Rudolph can be outdone. More than 80 celebrities put their artistic on eBay.

Proceeds from the reindeer sales - some of which are now passing the $100 mark - will go to Virgin Unite, the charitable arm of the Virgin Group. from around the world to support Virgin Unite and those less fortunate," says Sir Richard Branson, CEO of the Virgin Group and founder of Virgin Mobile. "To do that, we're having a bit of fun and challenging Canadians to think beyond Rudolph and support a reindeer that will become famous in more ways than one.

" their own artistic flare, so they can be sold on eBay for Virgin Unite. More Soul, Twisted Sister and many more. Already available on eBay are reindeer personalized by The Royal Canadian Air Farce, OKGO, Tragically Hip, Billy Talent, Buck 65 and Kenny Hotz of Kenny vs.

Spenny. Leading the pack in the race to become the "most famous reindeer" are Panic! At the Disco and OKGO, with bidding now over $130 each.

And if volume speaks louder than dollars, then it's Panic! At the Disco who's furthest ahead, with 26 bids on their reindeer, followed closely by OKGO with 22 bids and Billy Talent with 19 bids. For those who want to look but can't bid enough to touch, some celebrities including OKGO, Kenny Hotz and Jakalope also created video interviews that will be posted on eBay and other online video sites.

The celebrities had along the way. There will also be one, 20 foot tall, "most famous" or check out video interviews, Canadians can visit www.ebay.

com/virginunite. Celebrity participation and video interviews were Launched in the UK in 2004, Virgin Unite is the independent charitable arm of the Virgin Group. Richard Branson and Virgin fully fund our operational costs, so that 100% of all donations received go directly to the frontline where it is needed the most.

Virgin Unite was created by Richard Branson and Virgin Group employees around the world to harness Virgin's people, resources issues, investing in innovative and sustainable programs. Virgin Unite was established in the US and Canada in 2006 and is also operational in the UK, South Africa and Australia. For more information, go to www.

virginunite.com. Launched in 2005, Virgin Mobile is Canada's first wireless service created for and defined by youth.

The country's first mobile virtual network includes monthly price plans, a full range of phones and a broad array of messaging, music and mobile content offerings - without long-term contracts. J.D.

Power and Associates has recognized Virgin Mobile as highest in customer customers worldwide. Virgin Mobile phones are available at more than 4,000 locations with top-up cards available at more than 10,000 locations nationally. Virgin Mobile products can also be purchased online at (1) J.

D. Power and Associates 2005-2006 Canadian Wireless Customer Satisfaction Study(SM). 2006 study based on 5,784 total responses from consumers with prepaid wireless service surveyed in October 2006.

jdpower.com.