Corbis has acquired Roger Richman Agency, founded 27 years ago, a licensing firm specialising in dead personalities including Elvis Presley...
. It also represents Albert Einstein, the Marx brothers and Steve McQueen. Corbis .
.. said the acquisition would combine its existing historical images with the ability to secure the rights to license the persona of dead celebrities.
Terms were not disclosed. ..
. Demand for the use of dead celebrities has been on the rise, Corbis said. According to Forbes magazine, Elvis Presley is the highest-paid dead celebrity with annual earnings of $40m, followed by Charles Schulz, the creator of the Peanuts comic strip, JRR Tolkien and John Lennon ( ).
See also , ( Corbis finds lively market for dead stars ): In the past three years, rights representation and rights clearances has become the fastest-growing segment of Corbis' business. Though it represents less than 10 percent of sales, it is growing at an annual rate of more than 50 percent, Shenk said. Shenk -- who oversees a team of 20 -- said Corbis should be able to company's global sales force.
(See also the ).
News RSS